|Photo from Wikimedia Commons|
If you have already visited Mall of Asia (MOA) for these past few months, you may have noticed several stores undergoing renovations. Many of these shops were even relocated from one place to another within the mall. This is to give way to some larger stores coming their way. I've seen Forever21 starting its way to the spots formerly occupied by Our Home and Toy Kingdom. Imagine, these two pretty huge stores were combined to accommodate Forever21. I could already imagine several girls flocking into the store on its first day.
Another store that is coming to MOA is Uniqlo (which will be located at 2nd level of main mall). Uniqlo is a store that sells both menswear and womenswear at very affordable prices. This is going to be the very first branch to open in Manila. I used to shop in Uniqlo when I was in Japan and Hong Kong. I have bought several wardrobe essentials there. The quality of the goods are impressive and given at a reasonable price. When I first learned about the new branch that is coming to MOA, I couldn't help but feel excited. I am definitely going to that store to buy more of my wardrobe essentials.
While I was strolling in the main mall of MOA yesterday, I was approached by one of the Uniqlo staffs scattered outside the still-under-construction store. They were having this marketing campaign with Facebook as their platform. So the staff asked me to log in to my account as I was ushered to one of their iPad stations. I was then prompted to vote for my favorite T-Shirts or UT that was shown in their Facebook app. A person could only vote twice within 24 hours, and a chance to win a T-Shirt on the spot. What's more is that when the T-Shirt you've voted received the highest number of votes at the end of the campaign, you get a chance to win a trip to Japan for two! Too bad I didn't win anything yesterday.
Now, I'm at home trying my luck again. I had more chance to look closely at the T-Shirts. I think what Uniqlo did is a great marketing strategy. The voting system allows users to look at the wonderful designs of their products. I am already tempted to buy some of those shirts if I didn't win a shirt. I can't wait for its grand opening at June 15, 2012.
To learn more about the products, visit their website:
Like their Facebook page and vote for your favorite UT for a chance to win a shirt and a trip for Japan for two.